Sunday 2 May 2010

Evaluation: How effective is the combination of the main product and the ancillary tasks




The combination of all three tasks was a very good one, they proved effective in reaching their audience of teenage viewers who need a laugh and like physical comedy. It is effective as the three tasks show consistency throughout the course.


    An example of this consistency can be seen in the typeface that i used, called Agent Orange, i found it to be quite effective at showing a funnier side to the titles, the typeface used is a very important aspect of a trailer. Whereas a horror trailer may use a font which is worn down or bloody my trailer had to use one which could be associated with comedy.

    Agent Orange is a 3D font which is can only be block filled red with the filling tool when it is used as an image, if it is coloured using the text colour it only outlines red. I was looking for one which resembled the font used in films such as "EPIC MOVIE" as that was a 3D one which looked comical. While Agent Orange did not match my needs perfectly it seemed to satisfy the one who saw it. The font was used consistently throughout the course in everything which was meant to be directly related to the films title such as the captions and titles in the trailer, the main title on the poster of "luggage boys" and the words "Luggage Boy" in the magazine front cover, or the title at the end of the trailer.










    The audience are then able to make a connection between the main title which is written in Agent Orange and anything else written in the same font as being important to the plot i.e. the titles on the trailer "thrills" "spills etc.

Obviously i have used the main characters, Alex and Nathan, in all three of the pieces. They appear as the centre head of each of the pieces.
















1 comment:

  1. useful explanation of the 3 pieces and how they connect as a whole marketing campaign.

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